I’ve been unleashed on the twitter account at firstfound and therefore will be publishing random musings about what’s happening in the office and developments within the firstfound company.Come and say hello or follow us!
For those that don’t know what twitter is either ignore this or find out and jump on the bandwagon!
Accessibility is a key issue on the web and something which I happen to be very passionate about. It was a great moment when my boss at firstfound told me that the firstfound website and any website which is produced in the future has to be completely accessible.
With this great news, I have set about re-coding the firstfound website. It also means that as firstfound move to developing websites they will always have accessibility, usability and readability in mind. Not to mention that combined with the inherent SEO skills already possessed by the firstfound team, the websites will be fully ready for the web in order to increase the chance of success. The rest is down to the customer, their products and their business model.
It’s definately a case that the firstfound team are no longer “SEO consultants”, we are now becoming fully fledged “Web Consultants”.
With my second wage packet from firstfound approaching, I think it’s about time that I wrote something about my new employer, no butt-kissing, just an honest opinion into my thoughts about the company and the SEO industry as a whole.
No matter what anyone says, SEO is essential for any website (read: whitehat), and I think that firstfound have done a great job it making real SEO accessible to those that don’t always have the marketing budget of a larger corporation. If you put what firstfound do in context; we deliver customers to the doorstep of a shop and entice them in. It is then the role of the business to convert those potential customers into sales. We do a very good job in essentially generating leads for customers but sometimes that just isn’t enough.
Not 100% of our customers have realistic thoughts about what SEO can do for their website. Some think that profits will increase tenfold in a week or two, some think they won’t have to pursue any other type of marketing. The truth is that neither are true. If you don’t have a website capable of converting potential customers or your business model is simply wrong, then no matter how many potential customers SEO brings to your door, you won’t see a return. At firstfound we often go above and beyond our duties of “SEO Consultants” and should have a more general title such as a “Web Consultant”. We often point out; usability errors, accessibility errors and readability errors. All of which, if corrected by the customers web designer, helps the customer out with their conversions which is the essential part of a profitable business.
At firstfound every single SEO Consultant wants to see each customer do well and get a good financial return from our service, it gives us that warm tingly feeling inside (and more referred customers!)
Can 30 minutes work really be worth £100? We’ll find out in a couple of weeks…
I came back to Stockport today and it happened to be my brothers Parent’s Evening at my old school! The last time I was there was 5 years ago, and a lot of the teachers have unfortunately left! However, there were 5 of my old teachers that were there and that actually recognised me (although I haven’t changed much!), and it was great to catch up with them!
It’s off to Derbyshire tomorrow for n0shit hosted by Phil Campbell, will be the first time I’ve been down there and the first time we’ll have met in person. Can’t wait, I’m sure it’ll be an awesome night!
To celebrate hearing the good news about my new job, my lovely girlfriend decided to treat me to a nice Italian (meal). Since Abbie was paying I thought I’d go for a nice chicken fillet with garlic sauce! Was delish! Abz had spaghetti seafood with little baby squids… Yuck!
Just about to watch Man of the Year (Robin Williams) to round off a very nice evening with Abz! :)
